The Go Big or Go Home initiative by Cat's Pride® is targeting a lofty objective: delivering one million pounds of cat litter to animal shelters nationwide.
Shelters depend on fundamental items such as litter to perform their rescue operations. When supplies run low, staff find it more challenging to dedicate attention to their primary mission — helping cats find permanent families. The Go Big Go Home effort tackles this shortfall by providing critical materials to the most underserved shelters.
At the core of this campaign is the collaboration between Cat's Pride and the American Humane Society. The Society's Second Chance® Grants program finances essential medical treatment for shelter animals nationwide. These two programs complement each other — jointly covering both tangible goods and monetary assistance that shelters require.
Dr. Robin Ganzert, President and CEO of the American Humane Society, stated: "Our Second Chance Grants program is designed to provide a lifeline to animals in distress, and the Cat's Pride Go Big Go Home campaign is a perfect match for that purpose. Joining forces with Cat's Pride lets us broaden our reach and link additional donors to opportunities for improving the lives of shelter animals. Each contribution — be it litter or grant money — enables shelters to maximize their impact."
HOW TO GET INVOLVED
Just include Cat's Pride litter on your shopping list or in your digital cart — with each transaction, a pound of litter goes to a shelter that needs it. Purchase at national grocery stores or online via Amazon, Walmart, and Chewy.com. Locate a nearby retailer at catspride.com/store-locator.
Pet owners can increase their contribution by signing up for the complimentary Cat's Pride Club and recommending a nearby shelter for litter donations. For additional details or to give directly to the American Humane Society's Second Chance Grants, go to catspride.com/litterforgood.
ABOUT AMERICAN HUMANE SOCIETY
The American Humane Society is the nation's inaugural humane organization and the globe's foremost accreditor of animal welfare, certifying the humane handling of over a billion animals worldwide annually. Established in 1877, the Society has spearheaded nearly every major milestone in the humane movement dedicated to rescuing, tending to, and safeguarding animals. To find out more or contribute to our transformative efforts, go to www.AmericanHumane.org, follow us on Facebook, X and Instagram and subscribe to our channel on <a href="https://www.globenewswire.com/Tracker?data=2e
