The Go Big or Go Home initiative from Cat's Pride® has a lofty aspiration: providing one million pounds of cat litter to animal shelters nationwide.
Everyday essentials such as cat litter enable shelters to perform their critical, life-saving operations. When these supplies are insufficient, staff face greater challenges in concentrating on their primary mission—securing permanent, loving homes for cats. The Go Big Go Home campaign directly fills this void, delivering crucial resources to shelters with the greatest need.
At the heart of this project is Cat's Pride's collaboration with the American Humane Society, which runs the Second Chance® Grants program providing funding for life-saving animal care in shelters nationwide. These two efforts complement each other seamlessly, tackling both the material goods and monetary resources that shelters require.
Dr. Robin Ganzert, President and CEO of American Humane Society, stated: "Our Second Chance Grants program exists to give animals in need a fighting chance, and the Cat's Pride Go Big Go Home campaign aligns perfectly with that mission. Partnering with Cat's Pride allows us to extend our message to more people and connect more supporters with ways to make a difference for shelter animals. Every donation — whether it's litter or grant funding — helps shelters do more of what they do best."
WAYS TO GET INVOLVED
All you need to do is include Cat's Pride litter on your shopping list or in your online cart—with each purchase, a pound of litter goes to a shelter that needs it. Products are available at major grocery stores across the country as well as online through Amazon, Walmart, and Chewy.com. To locate a retailer near you, visit catspride.com/store-locator.
Cat parents can increase their contribution by signing up for the complimentary Cat's Pride Club and recommending a nearby shelter to receive litter donations. For additional information or to make a direct donation to American Humane Society’s Second Chance Grants, go to catspride.com/litterforgood.
ABOUT THE AMERICAN HUMANE SOCIETY
The American Humane Society is the first national humane organization in the United States and the largest global certifier of animal welfare, annually helping to ensure the humane treatment of over one billion animals worldwide. Established in 1877, it has been at the cutting edge of nearly every significant development in the humane movement dedicated to rescuing, caring for, and safeguarding animals. To learn more or contribute to this transformative work, visit www.AmericanHumane.org, follow us on Facebook</a
